Here in Mexico, since the holiday of Thanksgiving is not celebrated (by most Mexicans), there are no crazy “Black Friday” sales events to kick off the Christmas shopping season. However, to our surprise, the local Walmart was offering all of their beer 6-packs for $30 pesos yesterday. For domestic beer, this is about a 50% savings, and for the rare imports (Heineken and 2 others), it’s even more. A sale like this is so odd, that Libby overhead many conversations between customers and employees in the beer aisle that went something like this:
Customer: How much is this one?
Employee: $30 pesos.
Customer: And, this one?
Employee: $30 pesos.
Customer: [Looking very confused and distrusting] And how about this one, is it also $30 pesos?
Employee: Yes, $30 pesos.
Normally, the peso exchange rate is 10 pesos per dollar, but lately, the peso has been weakened, and it’s been around 13.4 to the dollar for a few weeks now. That’s an additional 33% discount if you are paying in good ole USD.
We decided to take advantage of this special and max out with the limit of 8. This is what our $18 USD worth of beer looks like:
The reason for the sale will forever be a mystery to us. I was hoping that Walmart would restock the shelves with a wider selection of imported beers. Alas, Libby was back today and reported that the shelves are fully restocked with the same ole beer selection that they were practically giving away yesterday. Total bummer!
I miss the great selection of microbrews back in the US. However, I guess this bounty will hold me over until I’m back stateside for the holidays at the end of the month. Salud!
The Pacifico is a fine brew. I haven’t tried the others yet.